About Us

Profile

Family Bank became a fully-fledged commercial bank in May 2007. The Bank is regulated by the Central Bank of Kenya (CBK) and is also regularly inspected using CAMEL ratings which look at Capital, Assets, Management, Earnings and Liquidity. The bank is a member of the Deposit Protection Fund (DPF) meaning that customers’ deposits are protected.

From only one branch in 1985, the Bank has grown over time and currently enjoys a network of 92 branches countrywide. It was the first Bank in Kenya to introduce paperless banking through smart card technology that enables customers to transact without having to fill in deposit or withdrawal slips.
In 2013 – the Bank hit the one Billion Shilling mark for the first time ever – more than doubling its pre-tax profit by 108% growth to 1.78billion.

In 2015 the Bank raked in Ksh 2.9Billion up from Ksh 2.62Billion over a similar period in 2014 buoyed by increased lending, aggressive deposits growth and growth in customer base. The Bank has significantly expanded its balance sheet over the past few years with the loan book, assets showing tremendous growth trajectory.

The bank has over 1.7million customers with a growing balance sheet and deposit base.

The Bank has received numerous awards including the Fastest Growing Bank based on Financials in 2015, Best Bank in Micro-Finance, 1st Runner-up in the Think Business Magazine Awards in 2013 & 2014 and recognized as the Best Farmers Bank in Kiambu and Laikipia counties. The bank emerged the 2nd best financial services provider in Kitui County during the Kitui Agricultural Trade Fair. The bank was also recognized by VISA International for having the ‘Best VISA Marketing/VISA Brand Awareness” Campaign with the catchy tagline – “The way to pay everyday” – for its EMV Visa Card.

The bank is leveraging on the successful adoption of the universal banking model. The model aims at gradually positioning the Bank as a one stop-shop providing retail & consumer products, SME, agribusiness, corporate banking and Trade Finance and insurance products.

The bank is also leveraging the devolved system to romp in more customers. The expansion is in line with the county banking roadmap aimed at optimizing the devolved governance structure.

Mission, Vision and Values

Our Vision
To be the financial institution that leads in the positive transformation of people’s lives in Africa.

Our Mission
We positively transform peoples’ lives by providing quality financial services through innovative, efficient and reputable practices

Our Purpose
To enable people create and sustain wealth through access to flexible, affordable financial services.

Our core Values:

• Winning Together – Within ourselves and with our customers, we work together and we win together
• Self Belief – in ourselves and our customers’ ability to change the world
• Transparency – our customers will trust and reward us for it
• Humility – it’s not about us, it’s about our customers

Our Strategic Thrust
To become the PREMIER Lending Bank

Our Brand Positioning
Family Bank aims to make customers feel valued, understood, supported and respected – like family.

Our Tagline
Our positioning is best captured in our tagline and expresses the promise to our customers in the simplest way.
“With you, for life”

Our Brand Pillars

Flexibility
We are flexible and supportive brand. We are in touch with the needs of customers and always strive to deliver value to them in the most convenient way possible.

Humility
Our brand is humble. We build relationships based on mutual respect and understanding of each other. Our friendly nature will make you feel like family.

Access
We strive to always be accessible. To give our customers an experience that is fast and affordable, with products and services that are easy to purchase.

Our Brand Essence
Our brand essence represents our brand’s basic and fundamental nature.
Our brand essence is Like Family!

Our Brand Personality
Family Bank is warm, trustworthy, supportive, humble, dependable

This is our rallying call. When all is said done, Family Bank is transforming Life.