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Kenya Tourism Board (KTB) 809 views

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Vision & Mission

Vision:

To be the leading tourism destination brand in Africa by 2025

Mission:

To inspire the world to visit Kenya through effective marketing of Kenya’s tourism products while enriching the lives of Kenyans and visitors alike.

Mandate

Develop, implement and co-ordinate a National Tourism marketing strategy

  • Market Kenya at Local,National,Regional and international levels as a premier tourist destination;
  • Identify tourism market needs and trends and advise tourism stakeholders accordingly; and
  • Perform any other functions that are ancillary to the object and purpose for which the Tourism Board is established.

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